The Mindset, Marketing, and Making of YOUR Lifestyle Business

Getting Aligned (Chapter 2: The “Outside the Box” Entrepreneur)

As a Business Coach and Mindset Strategist (a word I coined to describe the unique way I work with clients to shift subconscious patterns), I help my clients identify and resolve the old beliefs/patterns that create problems in their life. We all have beliefs, behavior patterns, unresolved emotional wounds and fears that hold us back from the happiness, fulfillment and success we aspire for. This is where the misalignment originates.

In order to create what we want in life or business, we must be in alignment with it. When our old conditioning opposes our desire, the achievement of our desire can feel impossible.

Virtually every one of us can relate to setting a goal that was easy for us to achieve. Likewise, we can all relate to setting a goal that not only seemed to elude us, but was extremely emotionally painful in the striving (and potentially failing) to achieve it.

It always has to do with our beliefs, or what I refer to as our conditioning.

This understanding of belief systems has become common knowledge to many. You don’t have to attend college for psychology or receive advanced training in hypnotherapy from an accredited collage like I did to understand that our beliefs affect our lives. That being said, understanding how to change your belief systems is much more complex. Furthermore, the answer to our greatest challenge is typically in our blind spot. Sometimes we need help to clearly see what is holding us back.

What is alignment?

I frequently use the word alignment. It has a metaphysical origin, as well as a practical one. I believe both are relevant. We live in a fascinating universe; complex beyond comprehension. It is perfect – infallible – strategic – mathematical and adhering to strict universal laws that govern our existence. If that seemed deep, that was my intention. To understand alignment, we must understand the law of attraction. A senior law, which encompasses several other universal principles, and can be simply defined as: Like Attracts Like.

Metaphysicians long before our time knew that everything in our universe is energy. Everything seen and unseen vibrates at different frequencies. Whether it is the chair you are sitting on, the electromagnetic frequency emitted by your cellphone, or the thoughts you are thinking, they are all energy; each vibrating at a unique frequency. Taking this concept a step further, each thought you think has its own unique frequency. And their corresponding emotions are also vibrational in nature.

The law of attraction could be explained metaphorically as the law of magnetism. The magnet is always either attracting or repelling based on its polarity. It doesn’t stop. Again, it is always working – either attracting or repelling. Forgive my seeming insensitivity towards ignorance, but anyone who says the law of attraction doesn’t work for them is wrong. It is a law, it is always working. You are always attracting to you a vibrational match to your dominant thought/emotion vibrations.

So when I refer to alignment, I am referring to a state of being. Specifically, when your dominate thought-emotion vibration is aligned with the vibration of what you want.

When you have old beliefs, patterns, and conditioning that contradict what you desire, you are emitting a vibrational frequency that is out of alignment. Like the magnet in our metaphor, it is repelling what you want.

An important caveat: It is not always necessary, and certainly not beneficial to try to identify and change every “negative” belief or pattern. It is, however, necessary and beneficial when you know you are out of alignment with what you desire. Especially when the thing you wish to change is creating distress.

When you have old beliefs, patterns, and conditioning that contradict what you desire, you are emitting a vibrational frequency that is out of alignment.

How to release the beliefs, patterns and conditioning that are creating misalignment?

This is a big topic. One so big, there are literally millions of books, audios, therapists, coaches, experts, programs, and techniques to address it. Is there one that is more effective than another? Sure. Is there one that is guaranteed to work for everyone? Unlikely. Why it is that way is another big topic, and one that I will not address here. However, I will say, in order for any technique, expert or solution to work for you, you must have made the decision to change.

I like to use an example to demonstrate this important concept. When I owned and operated my hypnotherapy practice, I attracted a lot of clients who wanted to quit smoking. Before I would agree to take on the client, I assessed their readiness to quit. Smoking is an interesting thing, because there are a lot of emotional reasons someone smokes. There are also a lot of emotional reasons that same individual wants to quit.

The subconscious mind stores all of the memories, good and bad associations, habitually practiced and reconditioned responses the smoker has had. And even when someone knows all the logical rational reasons to quit, from the health implications to the expense and social dogmas, their subconscious is holding a stronger more powerful positive association with the behavior.

The good news is that the old positive associations can be overridden. And smoking can easily become a thing of the past. But, if the individual has not make the decision to quit, if they waiver, or if they are doing it because someone else wants them to – not of their own choosing, then nothing or no one has the power to facilitate the change.

This is important to understand. You can change almost any belief, pattern or conditioning with the right tools and intention. But, if you have not decided — if you have not committed, then you will not change. If you waiver, then you are holding onto a belief that there is more benefit to stay the same than to change.

Stop for a moment and reflect on this…

Honestly reflect on what benefit you get from staying the same (your current circumstances). Is it the comfort of what is known? Is there a secret benefit, like sympathy? Be brutally honest with yourself, because if you truly want to create the lifestyle you desire, and something is in the way, then you must identify what you are holding onto and be willing to release it. You must make a committed decision to change.

This is important to understand. You can change almost any belief, pattern or conditioning with the right tools and intention. But, if you have not decided — if you have not committed, then you will not change. If you waiver, then you are holding onto a belief that there is more benefit to stay the same than to change.

Review and Implementation

You already know the importance of taking action. In fact, often what separates successful individuals from those who live a life of mediocrity is the willingness to take persistent action in spite of obstacles, setbacks and delayed gratification. If you have not already taken time for introspection based on the previous chapters, I encourage you to do so now.

♦  What do you really want?

Not what you think you should want or think you should have, but what you desire with your whole heart and soul. What does that look like? What does that feel like?

♦  What benefits are you getting out of your current circumstances?

Be brutally honest with yourself. If there is something you have been struggling to change, then you are holding onto something. Why might you not want to change? What are you afraid you will lose?

♦  Make a committed decision.

If you are clear about what you really want, and you are willing to let go of what was in the way, change can happen with ease.

The ability to change starts with a committed decision.

Get the Paperback Version Here

Training: Effective Storytelling in Business – The Hero’s Journey

Guest Expert Andy Brine shares a brief video training on how to apply “The Hero’s Journey” in your business. Storytelling in your marketing and sales copy is a highly effective strategy for building rapport and inspiring action.

The Hero’s Journey is a pattern of narrative identified by the American scholar Joseph Campbell that appears in drama, storytelling, myth, religious ritual, and psychological development.  It describes the typical adventure of the archetype known as The Hero, the person who goes out and achieves great deeds on behalf of the group, tribe, or civilization.

Andy Brine is the Founder of Hangout Tribes and helps businesses and organizations communicate more effectively online using Video, Live Events Online and with through their Websites. It is his goal and mission to teach people how they can use the true power of social media and digital communication to build their authority and influence online. He does that by helping businesses to clarify their message, deliver it effectively online and use social media and live events to engage with a global audience.

Andy is an extremely passionate, insightful and technically minded coach, engaging with people face-to-face, through video, on stage and online through social media. He fully engages with people, helping them discover what they really want and why. Andy develops cutting edge and innovative solutions that specifically fit the needs and budget of his clients. If there is ever a problem, Andy listens to fully understand what is being meant to ensure the outcome meets expectations.

It’s his mission to help businesses build strong online relationships and grow their TRIBE through simple, sustainable steps.

For More Information Visit:

What do you really want? (Chapter One of The “Outside the Box” Entrepreneur)

A few years ago I developed a group coaching program called Business Mindset Mastery. It was designed for new to intermediate business owners who hadn’t fully embodied the core traits of successful entrepreneurs. You are already well aware that there is a significant difference between an entrepreneurial mindset and an employee mentality. And for most business owners, there is a process that must be gone through to develop those mindset traits.

The very first concept I addressed with my students in that program begins with this question: What do you really want? Followed by an honest assessment of why?

Most of us think we know what we want and why. But I challenge you, be very honest with yourself. Do you really know what you want in your life and business? Why do you believe you want it?

From the time we are born (some say even while in utero) we are absorbing, learning and forming conclusions about life from people around us. We begin to take on certain points of view about what success is. And most people are creating their lives based on other people’s beliefs about what you should or should not do – on what other people believe success is.

Pause to answer the following questions:

♦ What do you believe success is?
♦ Where did those beliefs come from?
♦ Does your version of what success is align with what you really, truly, want for your life?

Chances are, if you have any degree of un-fulfillment in your life and/or business, your current beliefs are not completely aligned with what you truly want to experience in your life.

The first step is to be honest about what you want and make a decision to have it. The second step is to get aligned and take action to create it.

More to come…

About the book:

An esoteric, yet practical guide for entrepreneurs who are unsatisfied with their current business to:

»  Finally get clear on what you really want out of your life so can take practical steps to achieve it.

»  Shift out of old disempowering belief patterns and habits, and into an aligned way of thinking and action for increased life and business satisfaction.

»  Learn a simple and profoundly effective way to use the power of visualization to your advantage.

»  Become proficient at recalibrating yourself to feel more empowered and be more effective in your business.

»  Assess which high impact marketing strategies will work best for you to create your ideal lifestyle business.

About the Author: Alicia Cramer is business coach and renowned mindset expert. She works with small business owners and entrepreneurs to overcome mental and emotional obstacles to increased success, well-being and happiness.

Learn more about working with Alicia at:

Ask Alicia: Is the Subconscious Mind Bad?



Please excuse this intrusion. I have found myself “seeking” much more. Possibly because I want to achieve enlightenment, not sure, but I am really being drawn to self-love, which according to this website (obscured) is what I should be trying to achieve.

So why am I knocking on your door? As I have told you before, I have a great deal of respect for you, particularly your insight. Would you mind glancing over the articles on that website and telling me if from your knowledge and experience, is my subconscious what I need to ignore, or as it is said, live in the moment?

If that is the case, what is the purpose of having goals? My previous readings of books on business and self-improvement lead me in the direction of having targets, long term goals, planting affirmations that allow my subconscious to point me in the right direction, without my knowing why. Yet the website would have me believe that I should just go with the flow.

Perhaps this all sounds quite scattered. And just trying to articulate it to you has proven a bit therapeutic, so thank you for “listening.”

I trust you are well and that there is an abundance of joy in your life.


Alicia’s Response:

Hi Gary,

Happy Holidays!!

From my experience, aspiring to higher consciousness and a deep connection with Source is one of the most loving honorable things one can do.

The “subconscious” mind and even the mind in general really have mixed (even dogmatic) definitions within the spiritual community. If you take the dogma out of it, then we can define the subconscious mind as a necessary part of our human experience. We need it in order to function (literally). It controls our automatic functions – physical and mental, it also is a repository of memories and (programed/conditioned) responses. Unfortunately, some of our learned responses directly contradict even our most spiritual aspirations. That being said, you cannot deny your subconscious… those ‘programs’ don’t just go away (even if you “practice living in the moment” which is valuable) and your subconscious does not reason, therefore, it cannot discern what programs are bad/wrong/inaccurate. The subconscious is a mechanism – like your lungs are a mechanism, they don’t have a consciousness to discern what you are breathing in, they take in good air or bad air just the same.

An analogy: Say you smoked for 40 years, and after putting all that crap in your lungs, now it hurts when you breath and your energy is low from insufficient oxygen, so you decide “these lungs don’t work the way I want them to, I am going to get rid of them”….  That would seem illogical because you know you need your lungs in order live. Yet, people say, “your subconscious is bad – look what it is doing to you – get rid of it”. That is ludicrous.

On a positive note; like all laws in the Universe, through your dominate conscious intentions, you can and will attract into your life the circumstances necessary to recondition/transcend old conditioning that works against your higher aspirations and well-being. That really is what a spiritual practice is about. Many of the desires or goals for material gratification are transcended. BUT, the mistake I see many of my close spiritual friends make is making material life a “bad” thing. Which contradicts the desire to be spiritual and one with source. It is like saying, Source is the most important thing, yet I reject the experience that Source created which I am a part of….

In conclusion… respect the “subconscious” as you would respect your heart or lungs. It is doing it’s job. Understanding how and why it works the way it does will give you more liberation from the challenges it creates in your life than trying to ignore it will.

Hope that helps.


 Learn more about working with Alicia at:

Cornelia Ward – Go For Your Life Purpose!

Cornelia WardCornelia Ward is a career mentor and author with a Master’s Degree in Community Economic Development.  She sees it as her life purpose to partner with others as they identify and implement their life purpose.

Covered in this interview:

  • Why is it important for each of us to go for our life purpose?
  • How do we figure out what our life purpose is?
  • What are some signs that we are out of alignment with our purpose?
  • What steps do you recommend people take to identify and implement their purpose so they can land in a career they love?
  • How can listeners request their Complimentary Life Purpose Strategy Session – and get a free copy of your book Go Forward Fearlessly and the Life Purpose Formula Flowchart?

Listen to Interview

Request your Complimentary Life Purpose Strategy Session – and get a free copy of your book Go Forward Fearlessly and the Life Purpose Formula Flowchart at:

5 Stress Management Tips for Entrepreneurs

stress relief for entrepreneursEntrepreneurs are goal driven in the best essence of word. Without such visionaries where would we be? Yet, because entrepreneurs have greater responsibility, higher priority activities, and are frequently focused on solving problems within their business, they experience high levels of stress. Furthermore, successful people tend to do the types of activities that the majority of people prefer to avoid and are continuously breaking through fear to reach the next goal. In many cases, this tenacity and drive (the very qualities that make an entrepreneur), are also the traits that cause us to create additional pressure… and stress.

According to one survey, 2 out of 5 self-employed individuals say that their profession has damaged their health and life in some way. The tricky task of managing health – and the stress that entrepreneurs face – is an art form that every person must exercise for leading a healthier/happier life.

According to one survey, 2 out of 5 self-employed individuals say that their profession has damaged their health and life in some way.

It is of no surprise that entrepreneurs work a higher number of hours than others comparatively. According to the statistics, the average employee works around 40 hours each week, while many business owners work 70 hours plus. To make matters worse, they don’t take sufficient time for rest and relaxation; and many avoid taking a vacation for fear of the repercussions in their business.

While not every entrepreneur faces such extreme working conditions, the reality is… stress is a real problem for many high achieving individuals.

Fortunately there are various ways (positive habits) that entrepreneurs can inculcate to recover both their sanity and health.

1) Routinely assess your priorities and let go of tasks and commitments that do not get you closer to your goal or vision. Be aware of how certain responsibilities you’ve taken on make you feel. You may be committed to things that no longer serve you or your business and life goals.

2) Delegate responsibilities that are not high income-high payoff. What activities can someone else do? Be strategic. Your time is better spent on certain responsibilities, delegate the rest. It is counterproductive and literally exhausting to do things that are not your genius.

3) Develop the practice(s) of meditation, self-hypnosis or time to quiet your mind. Not only are these activities good for your mental and emotional well-being, they are also proven to increase productivity and support goal achievement.

4) Unplug from your work. Take at least one day each week to completely unplug. Research shows we think more clearly and solve problems more effectively when we take time away from our work. It is also essential to manage stress and avoid burn out.

5) Read inspiring books. The saying is “leaders are always readers”. Reading is an excellent way to exercise your mind. It also provides us with new inspiration, solutions, ideas… and it a great way to de-stress.

Stress Relief for Entrepreneurs

The average American is more stressed than ever before and stress levels continue to increase each year. In fact, an APA (American Psychological Association) survey found that 44 percent of American adults feel more stressed this year than the previous.


Excerpt from free download – 12 page document on the Benefits for Hypnotherapy for Stress and Anxiety Management:

Hypnotherapy today is used to assist in modifying a client’s behavior, perceptions, emotions and attitudes. By using verbal suggestions, the hypnotherapist helps to reinforce positive thinking, addresses conflicts and encourages mental rewiring. This rewiring helps clients to manage and modify conditions including dysfunctional habits, anxiety, stress-related illness, pain management and personal development. Hypnotherapy is a tool designed for the client’s needs.

Hypnosis should not be confused or compared to sleep. Hypnosis comes from the Greek word ‘hypnosis’ which means to ‘sleep’; however, hypnosis only imitates the actions of sleep. Hypnosis differs from sleep by the level of Alpha waves in the brain. [16]. During sleep, Alpha brain waves are very low, but when under a state of hypnosis the alpha waves are extremely high. These alpha brain waves help the client to become very focused, creative and imaginative and open to new ideas.

Everyone has experienced this hypnotic trance before. William Ray, Ph.D., professor of psychology at Penn State explains, “If you’ve ever been totally engrossed in a book, movie or song and lost all track of time or didn’t hear someone calling your name, you were experiencing a hypnotic trance.” [17]. The creative senses are keenly focused on the task at hand while other senses are dulled or ignored. Thus, nearly everyone can be hypnotized. Anyone who can comprehend verbal direction can be hypnotized. Some people are more hypnotizable than others especially clients “who […] score high in imaginative activities. […]. [T]he best clients are those who are highly independent, intelligent and creative, not those who are malleable and submissive.” [16].

A session typically starts with the client being asked to close their eyes and relax. Closing the eyes helps to minimize distractions allowing the client to concentrate on the words of the hypnotherapist. Then the client may be asked to relax their body from head to toe while imagining themselves somewhere else, somewhere soothing and calm. The client begins to relax by taking the suggestions of the hypnotherapist. These suggestions take them further down into a hypnotic state maneuvering past the analytical filter of the conscious mind. The goal of the hypnotherapist is to access the subconscious mind in order to modify behavior and emotions according to the client’s needs.

When the client enters the ‘trance’ of hypnosis the subconscious mind is open for suggestion without the filters and the blockades of the conscious mind. Their attention is highly focused and the client becomes more responsive to suggestions for their subconscious mind to accept.

Download full report here.

Sales Success: Are You Sabotaging Your Sales – Unconsciously?

One of the most common blocks to business growth is fears and self-limiting beliefs around sales. Let’s address this taboo and get to the root of the problem.

Selling, for many people, is the equivalent of a dirty word. That in my opinion is unfortunate. In truth, we are always selling… we sell our self to a potential mate, during an interview for a new job, when we meet someone new (if we want them to like us), to potential clients and customers and any time we want someone to understand our point of view. But for the sake of this blog post, I am going to focus on the conventional definition of sales.  ‘Selling your products and services to a consumer/client.’

I remember going through ‘old school’ sales training. Yuck! It felt awful. It was all about manipulation tactics, fancy techniques, creating (false) rapport and closing the sale. Today’s entrepreneur engages in business much differently and the old model of selling just plain does not work anymore. I say, “Thank God!”

Selling is about connecting with the individuals who want or need what you have to offer. And it is your responsibility to educate your prospect (aligned client or customer) as to whether your product/service is a solution that will benefit them. If you have a product or service that you truly believe in, then it is time to break free of the old sales paradigm and step up to support them.

I am known for talking about mindset. I eat, sleep and breathe mental conditioning… well not literally. It is however something I am extremely passionate about because it does and will continue to affect virtually every aspect of our lives; including sales and the financial success (or failure) of your business. All it takes is a few negative subconscious associations with sales and you could be predetermining a negative outcome over 90% of the time. Let me give you an example of this.

Let’s say you believe on some level that sales people are sleazy and manipulative. Well, when you are selling your product or service (even if it is the best thing in the world) there is a deep unconscious feeling of guilt or shame; and imagine… what type of vibe that is sending to your prospect? We have all been around someone with that vibration. It is extremely off-putting. So much so, even if the product is the solution to your prospects problem, they will not feel comfortable doing business with you. They may not even consciously know why.

Psychology has come to some fascinating conclusions about our ability to read people. Your energy determines how people respond to you. It determines whether or not they trust you, like you and will choose to do business with you. We have very subtle senses that affect our choices in regard to other people.

So what is the solution?

You must shift your unconscious beliefs about sales. I have been in multiple types of sales positions over the past 15+ years. I had been low man (woman) on the totem pole and the TOP sales person within the company… and what it comes down to is your belief in yourself and in your product or service. If you are in love with your product or service and are still struggling with sales and income then it is time to change your perception of selling! If you had the cure for world hunger, would you think selling it was bad or wrong? I sure hope not. Unless you are selling snake oil, please be open to a new way of perceiving sales.

A conscious approach to sales.

A conscious approach to sales is selling with honesty, integrity, confidence, charisma and a genuine respect for your clients and customers. Can you be effective in sales with this approach? You better believe it! How would you prefer to be sold to? I rest my case. Mastery is to be proficient to the extent that you are doing it unconsciously (for instance, you are unconsciously competent at tying your shoes or driving a car). Can you see how being a master at sales in a conscious way could radically increase your income?

When you begin to shift out of those old fear based beliefs about sales, marketing, business and money, you shift into what I call ‘Being a Conscious Entrepreneur’ or even a ‘Conscious Sales Professional’. Image if every business shifts to this model. No more scarcity mindset. No more manipulation or deception. We begin to live and work harmoniously; all contributing to the greater good with our unique values, talents, gifts and abilities. I encourage you to look at your beliefs around sales. What beliefs are no longer serving you? It is time to let them go.

♠ Alicia Cramer is a Business Coach, Mindset Strategist, Sales and Marketing Consultant. She has worked with hundreds of entrepreneurs on their business and their mindset. Visit to request your complimentary Sales, Marketing & Mindset Assessment today.

Ask Alicia: Will a negative spouse block my money flow?

Hi Alicia!
I have been wondering this for awhile…a husband and wife living in the same household have different beliefs about money. Could the one with negative beliefs block or hinder the flow of money coming into the household?


Hi Alysia,

Good question. It is common that we allow ourselves to be affected by those around us. However, that does not have to be the case. When the prosperity focused partner is more focused on prosperity than they are the other partner’s choices, attitude and decisions, then the other person’s lack consciousness will not affect their manifestation of wealth.

Think of it as a tipping point. Where is more attention going? To being adversely affected by the other person’s dominate beliefs and how it bad it feels… Or, on what you are joyfully creating and experiencing in terms of abundance, prosperity and well-being!

You don’t ever have to worry about or try to change someone’s beliefs to affect positive change in your life. But, you do have to release the temptation to be victimized by their choices and behaviors. Instead focus more on what you want. More on the good. More on feeling good. And more on expecting the having of what you want. Often, the other person will begin to change just by being around your high vibration.

Hope that helps!

Alicia Cramer

Linda Bucher – Why Your Business is Better When You’re More You

“Once upon a time I was where you are. Now, on the other side of great adversity and change, I’ve found my purpose in guiding and teaching others. As a master certified life coach I help people get clarity, align with their vision, conquer resistance, shift perspective, plan a path and make dreams a reality. Most significantly, I help them heal. As a coach mentor, I help professionals become clear and confident, enhance their client relationships, augment their coaching skills and grow their businesses into what they dream they could be.” – Linda Bucher 

Listen to Interview

Linda Bucher Interview on Business Mindset Strategies PodcastLinda Bucher is a master coach, mentor, wayfinder, professional speaker, gratitude advocate, and all around creative soul who helps people get from uncertain to clear, from victim to hero, and from spectator to creator of their lives. Linda holds her Master Life Coach Certification and Professional Life Coach Certification and trained under sociologist, therapist, life coach and best-selling author Dr. Martha Beck. Linda also holds an MBA and a BS in Management and Information Systems.

Linda’s energy, creativity and spot-on intuition come through whether she’s engaged in personal coaching, workshops or inspirational writing. She is also a pianist, a skier, an avid reader, a beach bum and a single mother of three children lovingly adopted from Russia. To find out more about Linda visit

Linda can be reached via email at, by phone at 716.608.0700 or by mail at: Barrington Professional Centre, 4211 N. Buffalo Road – Suite 12, Orchard Park, NY 14127

Success Outside the Box is a 12-month mini-course created to help you become a better coach and build a beautiful coaching practice. It’s arrives free in your inbox once per month. Get it here!