Discouraged by My Industry

When I started my hypnotherapy practice back in early 2010 I was nervous, yet filled with passion. My desire to help people truly transform their lives was undeniably a motivating force and pushed me beyond the nagging fears, doubts and insecurities I had. As my business grew and I transitioned into coaching I invested in a lot of programs and coaches. Often I would ‘drink the Kool Aid’ as they say and bought into much of the hype and over inflated income claims. When the actions I was taught to take weren’t paying off, I questioned myself … “What is wrong with me?” “Why can’t I get results like everyone else?” “It must be my mindset or my beliefs, or maybe I am not working hard enough … investing enough” … and on and on …

While I was working with individual clients in my coaching practice, creating digital products for my online store, and facilitating group programs (not to mention public speaking and doing all of my own marketing), I was simultaneously helping other entrepreneurs and small businesses with their marketing and sales as a freelance consultant. Some of those clients (who will not be named) are also in the coaching industry. So in addition to my firsthand experience buying expensive coaching and training programs, I worked in the proverbial trenches for others in the coaching industry; and what I discovered was … this industry has some really great qualities, but it is also filled with total B.S.

One of the common themes – and I’ve even said it to my own clients (I apologize) – is that you have to invest big money to up level your business. That is simply NOT true. I have watched so many well-meaning individuals invest money they did not have based on the false promise of success from various gurus and coaches. The reality is, if you are not aligned with what you are investing in, whether it is because the product, program or service is not the right fit for you/your business, or because you are so stressed about spending the money that all you can think is lack based thoughts, then you are setting yourself up for failure.

Now to be fair, if you are aligned, then by all means Invest! It will pay off big time. Unfortunately, many people in my industry are more concerned about financial gain than your well-being. That rubs me the wrong way. As I was helping sell very expensive programs to people who clearly were not aligned, I got a bad taste for the coaching industry as a whole. It is not that we as consumers shouldn’t be responsible for our decision to invest, or that the self-proclaimed gurus shouldn’t be profitable, only that if someone is clearly not right for a program because it makes no financial sense or they are not ready to benefit from it … then have a conscience and do not enroll them in the program. At very least, provide an out for a consumer if the program is not the right fit.

These are tricky subjects in any industry, and a topic that should be addressed within every organization or small business. It comes down to the company’s ethics. Establishing clear boundaries for each client/customer interactions is important – for both the provider and the consumer. Not every subject is black and white. However, as far as my industry is concerned, there seems to be far too much emphasis on charging premium prices than there is on creating value. For me personally, it created an internal conflict, which in turn caused me to change my pricing model and even back away from private clients for a while. However, in every adversity is the seed of opportunity, and because of my personal stance on my industry I have created pricing strategies, packages and programs that fit my ethical requirements.

Regardless of what industry you are in, it is important to do business in a way that is congruent with you. Be honest with yourself about your values and your priorities. It is okay to stray from the norm; in fact, it can be really valuable for your business. You do not have to be like everyone else. Be you! Do it proudly. Life is supposed to be fun and business is not separate from life. There should not be a separate set of ethics in business. We are human first and foremost, let’s treat each other with love, kindness and respect.

Think and Grow Rich – The Original Version (Recommended Reading)

Frequently while being interviewed, the radio or podcast show host will ask me to recommend a book or resource to the listeners; and while there are many that I can highly recommend, one book really is a must read for virtually any entrepreneur regardless of spiritual beliefs, industry or demographic … and that is none other than the classic self-help book Think and Grow Rich by Napoleon Hill.

I’d like to take it a step further, because many of us have read Think and Grow Rich … some became wildly successful, yet others regardless of study and repetition didn’t quite get the desired results. And while there are a variety of reasons for the different results, one thing that many people don’t realize is that there are two slightly different versions of the book.

When Napoleon Hill published Think and Grow Rich back in 1937 he referenced some key information which was omitted from the later version. The ‘original’ version happens to be in the public domain and freely available to anyone who seeks Hill’s real masterpiece in its unaltered form. (A PDF is below for convenience.)

Regardless of whether you’ve read it once or one hundred times, reading it again at your present stage in life and business is a great idea! For those who have never been exposed to any version of the classic, then there is no better time than the present to expand your mind and apply your energy in a more clear, definite and focused way with Napoleon’s guidance.

Read Here: Think-and-Grow-Rich-PDF



About Think and Grow Rich according to Wikipedia:

The text of Think and Grow Rich is founded on Hill’s earlier work The Law of Success, the result of more than twenty years of research based on Hill’s close association with a large number of individuals who achieved great wealth during their lifetimes.

At Andrew Carnegie’s bidding, Hill studied the characteristics of these achievers and developed 16 “laws” of success meant to be applied by people to achieve success. Think and Grow Rich condenses these laws further and provides the reader with 13 principles in the form of a philosophy of personal achievement.

It is noted in the book that an individual with desire, faith and persistence can reach great heights by eliminating negative energy and thoughts and focusing on the greater goals at hand.

The 13 “steps” listed in the book are: 1. Desire 2. Faith 3. Autosuggestion 4. Specialized Knowledge 5. Imagination 6. Organized Planning 7. Decision 8. Persistence 9. Power of the Master Mind 10. The Mystery of Sex Transmutation 11. The Subconscious Mind 12. The Brain 13. The Sixth Sense

Sales Success: Are You Sabotaging Your Sales – Unconsciously?

One of the most common blocks to business growth is fears and self-limiting beliefs around sales. Let’s address this taboo and get to the root of the problem.

Selling, for many people, is the equivalent of a dirty word. That in my opinion is unfortunate. In truth, we are always selling… we sell our self to a potential mate, during an interview for a new job, when we meet someone new (if we want them to like us), to potential clients and customers and any time we want someone to understand our point of view. But for the sake of this blog post, I am going to focus on the conventional definition of sales.  ‘Selling your products and services to a consumer/client.’

I remember going through ‘old school’ sales training. Yuck! It felt awful. It was all about manipulation tactics, fancy techniques, creating (false) rapport and closing the sale. Today’s entrepreneur engages in business much differently and the old model of selling just plain does not work anymore. I say, “Thank God!”

Selling is about connecting with the individuals who want or need what you have to offer. And it is your responsibility to educate your prospect (aligned client or customer) as to whether your product/service is a solution that will benefit them. If you have a product or service that you truly believe in, then it is time to break free of the old sales paradigm and step up to support them.

I am known for talking about mindset. I eat, sleep and breathe mental conditioning… well not literally. It is however something I am extremely passionate about because it does and will continue to affect virtually every aspect of our lives; including sales and the financial success (or failure) of your business. All it takes is a few negative subconscious associations with sales and you could be predetermining a negative outcome over 90% of the time. Let me give you an example of this.

Let’s say you believe on some level that sales people are sleazy and manipulative. Well, when you are selling your product or service (even if it is the best thing in the world) there is a deep unconscious feeling of guilt or shame; and imagine… what type of vibe that is sending to your prospect? We have all been around someone with that vibration. It is extremely off-putting. So much so, even if the product is the solution to your prospects problem, they will not feel comfortable doing business with you. They may not even consciously know why.

Psychology has come to some fascinating conclusions about our ability to read people. Your energy determines how people respond to you. It determines whether or not they trust you, like you and will choose to do business with you. We have very subtle senses that affect our choices in regard to other people.

So what is the solution?

You must shift your unconscious beliefs about sales. I have been in multiple types of sales positions over the past 15+ years. I had been low man (woman) on the totem pole and the TOP sales person within the company… and what it comes down to is your belief in yourself and in your product or service. If you are in love with your product or service and are still struggling with sales and income then it is time to change your perception of selling! If you had the cure for world hunger, would you think selling it was bad or wrong? I sure hope not. Unless you are selling snake oil, please be open to a new way of perceiving sales.

A conscious approach to sales.

A conscious approach to sales is selling with honesty, integrity, confidence, charisma and a genuine respect for your clients and customers. Can you be effective in sales with this approach? You better believe it! How would you prefer to be sold to? I rest my case. Mastery is to be proficient to the extent that you are doing it unconsciously (for instance, you are unconsciously competent at tying your shoes or driving a car). Can you see how being a master at sales in a conscious way could radically increase your income?

When you begin to shift out of those old fear based beliefs about sales, marketing, business and money, you shift into what I call ‘Being a Conscious Entrepreneur’ or even a ‘Conscious Sales Professional’. Image if every business shifts to this model. No more scarcity mindset. No more manipulation or deception. We begin to live and work harmoniously; all contributing to the greater good with our unique values, talents, gifts and abilities. I encourage you to look at your beliefs around sales. What beliefs are no longer serving you? It is time to let them go.

♠ Alicia Cramer is a Business Coach, Mindset Strategist, Sales and Marketing Consultant. She has worked with hundreds of entrepreneurs on their business and their mindset. Visit www.aliciacramercoaching.com to request your complimentary Sales, Marketing & Mindset Assessment today.