Discouraged by My Industry

When I started my hypnotherapy practice back in early 2010 I was nervous, yet filled with passion. My desire to help people truly transform their lives was undeniably a motivating force and pushed me beyond the nagging fears, doubts and insecurities I had. As my business grew and I transitioned into coaching I invested in a lot of programs and coaches. Often I would ‘drink the Kool Aid’ as they say and bought into much of the hype and over inflated income claims. When the actions I was taught to take weren’t paying off, I questioned myself … “What is wrong with me?” “Why can’t I get results like everyone else?” “It must be my mindset or my beliefs, or maybe I am not working hard enough … investing enough” … and on and on …

While I was working with individual clients in my coaching practice, creating digital products for my online store, and facilitating group programs (not to mention public speaking and doing all of my own marketing), I was simultaneously helping other entrepreneurs and small businesses with their marketing and sales as a freelance consultant. Some of those clients (who will not be named) are also in the coaching industry. So in addition to my firsthand experience buying expensive coaching and training programs, I worked in the proverbial trenches for others in the coaching industry; and what I discovered was … this industry has some really great qualities, but it is also filled with total B.S.

One of the common themes – and I’ve even said it to my own clients (I apologize) – is that you have to invest big money to up level your business. That is simply NOT true. I have watched so many well-meaning individuals invest money they did not have based on the false promise of success from various gurus and coaches. The reality is, if you are not aligned with what you are investing in, whether it is because the product, program or service is not the right fit for you/your business, or because you are so stressed about spending the money that all you can think is lack based thoughts, then you are setting yourself up for failure.

Now to be fair, if you are aligned, then by all means Invest! It will pay off big time. Unfortunately, many people in my industry are more concerned about financial gain than your well-being. That rubs me the wrong way. As I was helping sell very expensive programs to people who clearly were not aligned, I got a bad taste for the coaching industry as a whole. It is not that we as consumers shouldn’t be responsible for our decision to invest, or that the self-proclaimed gurus shouldn’t be profitable, only that if someone is clearly not right for a program because it makes no financial sense or they are not ready to benefit from it … then have a conscience and do not enroll them in the program. At very least, provide an out for a consumer if the program is not the right fit.

These are tricky subjects in any industry, and a topic that should be addressed within every organization or small business. It comes down to the company’s ethics. Establishing clear boundaries for each client/customer interactions is important – for both the provider and the consumer. Not every subject is black and white. However, as far as my industry is concerned, there seems to be far too much emphasis on charging premium prices than there is on creating value. For me personally, it created an internal conflict, which in turn caused me to change my pricing model and even back away from private clients for a while. However, in every adversity is the seed of opportunity, and because of my personal stance on my industry I have created pricing strategies, packages and programs that fit my ethical requirements.

Regardless of what industry you are in, it is important to do business in a way that is congruent with you. Be honest with yourself about your values and your priorities. It is okay to stray from the norm; in fact, it can be really valuable for your business. You do not have to be like everyone else. Be you! Do it proudly. Life is supposed to be fun and business is not separate from life. There should not be a separate set of ethics in business. We are human first and foremost, let’s treat each other with love, kindness and respect.

How To Identify the Sub-Conscious Beliefs Holding You Back in Life and Business

If there is any area of your life or business that you have tried to change/improve without success, then you have conflicting beliefs that need to be identified and reconciled within your consciousness.

It is important to identify the beliefs that you bump up against (blind spots which you have practiced yourself into ignoring/repressing) as you attempt to change/improve certain areas of your life.

Until you resolve the inner conflict these ‘beliefs’ create, you cannot create different/improved circumstances in your life.

To some degree we can, and do, naturally shift old defeating beliefs. However, when you consistently try to change something in your life – unsuccessfully – it can be beneficial to enlist the help of an outside source. Preferably someone who is highly attuned to identifying beliefs and patterns of behavior, and can offer guidance as to how to shift them in positive life enhancing ways.

You don’t need a healer, coach or therapist… nor do you need a modality, religion or outside force to change you. The real power is always within you no matter what path you take in life. That being said, we often will manifest people, circumstances or events that help us facilitate changes that we’ve clearly identified we want to make.

The key to recognizing what ‘external solution’ will help you, is to feel for a resonance or alignment with the specific solution. If it feels good – for instance you feel relief when you contemplate moving forward with a healer, coach or modality – then you know the experience will bring you benefit. Always feel for the alignment.

A Strategy for Identifying Conflicting Beliefs:

Sit down in a quiet area with paper and a pen.

Take several deep cleansing breaths to center yourself and prepare your mind for this process.

Write down on the paper your intention, in this case, you may write something like – What do I believe or expect with regard to ____________? (fill in the blank with the subject you are working through).

Now write down everything you think, feel, believe, and/or expect. Let it flow naturally. Some of it may seem empowering; over the years you have accumulated many positive beliefs about this subject. Other statements you write may seem very negative. It is common for you to see patterns in your current life, as well as expectations about yourself/your future that correlate to childhood feelings/experiences. During this part of the process (assuming you are being honest with yourself about all of your thoughts and feelings) you will begin to see with more clarity what beliefs are still active within your consciousness.

When you feel a sense of completion, stop writing. Note: It is okay to stop and reflect, then resume writing until you feel complete.

As you take time to reflect on what you’ve written, be aware of metaphors that enter your mind. For example, your past limiting beliefs felt like you were swallowed up within a swamp – you’ve been functioning with your head barely above the filthy water. But now you can see yourself emerging from the murky muddy swamp into the clean clear valley. You have been cleansed of the past stuck-ness and now feel light and free.

The metaphor is a powerful part of transformation. Metaphors and symbolism are frequently used in rituals and mindset work because of the effect they have on our consciousness. That being said, if you do not immediately resonate with a metaphor, it is okay. You may process the shift in a slightly different way at an appropriate time. Some people will experience the reconciliation of beliefs during the dream state.

This is one of many processes you can use to identify and shift old beliefs which no longer serve you on your life path. If you are interested in individualized support, you are welcome to schedule a complimentary phone consultation to discuss my private one-to-one services.

Visit www.aliciacramer.com to learn more and schedule.

Ask Alicia: I want to quit drinking.


Hi Alicia,

I would like to focus our next session on drinking less/none. I’m also wondering what modality you would suggest for this topic – curious if hypnosis would be appropriate, EFT, or other modes.

Thanks, looking forward to it.



For drinking, I usually will recommend a combination of modalities. Like any addictive behavior, you really have to be completely honest with yourself about your current beliefs (some of them may seem like they are past beliefs, yet they still affect your decisions). Most people will struggle to break free completely until they reconcile those conflicting beliefs – self honesty about them is the easiest most natural and most effective way to do that.

The turning point is always an absolute decision to change. I struggled with that for years, wavering in my decision to quit drinking before I reached that decision point. Once that powerful committed decision is made, any modalities you use will be effective.

That being said, we’ll likely do a combination of hypnosis and EFT. Your job between now and then is to be as honest with yourself as possible about ALL of your beliefs regarding yourself and alcohol.

Speak soon!


Guided Hypnosis Audio to Assist During the Quitting Process

Hypnosis to Quit Drinking Alcohol on YouTube: https://www.youtube.com/watch?v=2ZZcHNUsbsY

Tools for Growth: Emotional Freedom Technique (EFT)

In 2005, after a confusing and traumatizing life event, I was faced with two options … to either let the fear and emotional pain consume me, further diminishing my quality of life – or – to pursue a path of growth and personal empowerment through self-discover and inner healing. I choose the latter. One of the many techniques I came across on my healing journey was EFT, otherwise known as Emotional Freedom Technique(s). This particular healing modality was profoundly beneficial, producing noticeable improvement of my mental and emotional wellbeing.

My transformation inspired me to such an extent that I pursued my advanced training in the technique; at that time directly through the founder of EFT, Gary Craig (before he gave up exclusive rights to EFT, which at a later date he reclaimed). In 2006 I began working with clients using EFT and my clients were seeing excellent results from our work together. To this day I still frequently use and teach EFT to my clients as a tool for self-empowerment, emotional healing and personal growth.

Like any modality, results vary depending on a variety of factors; however, I strongly believe it is one of the most valuable tools for holistic healing and personal empowerment we currently have available to us. Many people over the years have created variations of the technique, and still more have published videos, books, and even entire communities revolving around the technique. That being said, there is no shortage of material readily available – both free and for sale.

Regardless of whether you have used EFT in the past or have never heard of it, I offer a brief introduction to the modality (perhaps a refresher course for those who have used it previously), so that you can apply it to any mental/emotional challenges you currently face. I do not profess to be a doctor, healer or miracle worker … nor do I guarantee any results. However, if you utilize the technique with sincere intentions for releasing and resolving old unnecessary emotional wounds, limiting patterns of belief or dis-empowering behaviors, then you will very likely notice tangible and/or intangible improvements.

Here is a short Introduction to EFT Training Video that I did for my Business Mindset Mastery program several years ago: https://youtu.be/P1XwMLcQBhg

You can also access the corresponding Tapping Points Chart and Instructions here: Tapping Points Chart and Instructions

If you would like individualized assistance with your challenge, visit www.aliciacramer.com to schedule a complimentary phone consultation and learn about one-to-one services.


Think and Grow Rich – The Original Version (Recommended Reading)

Frequently while being interviewed, the radio or podcast show host will ask me to recommend a book or resource to the listeners; and while there are many that I can highly recommend, one book really is a must read for virtually any entrepreneur regardless of spiritual beliefs, industry or demographic … and that is none other than the classic self-help book Think and Grow Rich by Napoleon Hill.

I’d like to take it a step further, because many of us have read Think and Grow Rich … some became wildly successful, yet others regardless of study and repetition didn’t quite get the desired results. And while there are a variety of reasons for the different results, one thing that many people don’t realize is that there are two slightly different versions of the book.

When Napoleon Hill published Think and Grow Rich back in 1937 he referenced some key information which was omitted from the later version. The ‘original’ version happens to be in the public domain and freely available to anyone who seeks Hill’s real masterpiece in its unaltered form. (A PDF is below for convenience.)

Regardless of whether you’ve read it once or one hundred times, reading it again at your present stage in life and business is a great idea! For those who have never been exposed to any version of the classic, then there is no better time than the present to expand your mind and apply your energy in a more clear, definite and focused way with Napoleon’s guidance.

Read Here: Think-and-Grow-Rich-PDF

About Think and Grow Rich according to Wikipedia:

The text of Think and Grow Rich is founded on Hill’s earlier work The Law of Success, the result of more than twenty years of research based on Hill’s close association with a large number of individuals who achieved great wealth during their lifetimes.

At Andrew Carnegie’s bidding, Hill studied the characteristics of these achievers and developed 16 “laws” of success meant to be applied by people to achieve success. Think and Grow Rich condenses these laws further and provides the reader with 13 principles in the form of a philosophy of personal achievement.

It is noted in the book that an individual with desire, faith and persistence can reach great heights by eliminating negative energy and thoughts and focusing on the greater goals at hand.

The 13 “steps” listed in the book are: 1. Desire 2. Faith 3. Autosuggestion 4. Specialized Knowledge 5. Imagination 6. Organized Planning 7. Decision 8. Persistence 9. Power of the Master Mind 10. The Mystery of Sex Transmutation 11. The Subconscious Mind 12. The Brain 13. The Sixth Sense

Emma Karamleen – The Keys to Direction, Clarity and Uncovering Your Life Purpose

Life Purpose CoachEmma is a life purpose coach who helps people who are struggling to find a direction in their career and life work. She is known for her authenticity and passion to help people to move beyond confusion into crystal clear clarity and to go on to realise their dreams.

The truth is that some people really struggle to know what they want to do with their lives and find themselves in a complete panic. Having traversed this crisis herself her focus is on helping women who are in this situation to defining what values matter to them, facilitating the creation of a vision for the future and the manifestation of that into reality. She also supports people in uncovering and releasing unresolved feelings, resentments and belief systems that can sabotage our ability to move forward.

Learn more about Emma’s work and get a copy of her free eBook “6 Steps to Discovering Your Life Purpose” at: http://www.experiencetrueself.com

Business Mindset Strategies Podcast

Visualization: A Tool for Shaping Your Life (Chapter 3: The “Outside the Box” Entrepreneur)

When I was a teenager I bought a book about manifesting. The author laid out a process for training your mind to create on the energetic plane (aka mental plane), so it could then manifest on the material plane. At this point, you may be thinking I have gone too woo-woo on you. But let me assure you, there is an abundance of scientific data to back up this theory. I will remind you of our discussion about vibration; everything is energy, including what cannot be perceived with our five senses. Modern science agrees, thoughts are things, and we know that everything we create — from art to technology — first begins as a thought.

So, back to my book about manifestation; to create what we want in life we first create it in our minds (and with our emotions). This is often referred to as visualization. Visualization is something we can train ourselves to become proficient at.

In order to train our mind, we must enter a light meditative state. This can be induced very quickly by sitting comfortably in an upright position. Close your eyes; and with your eyes closed, roll your eyes up and towards the center of your forehead. Focus on your breathing. Be aware of the rise and fall of your chest as you breathe. Let any thoughts that enter your mind flow through quickly and easily. Do this practice for about two minutes and you will naturally enter an alpha brainwave state* which is ideal for this exercise.

Next, intentionally clear your mind. It can help to imagine a large empty white room. Here you begin practicing your visualization and creation skills.

Picture in your mind – visualize or imagine – a circle. Something very simple. Then change it to 3D. See it in your mind and examine it a little. Now, add some color. Play with the size, make it larger or smaller.

Try a couple of different shapes. Square. Pyramid.

As this becomes easier, imagine something a little more complex. Perhaps a flower, like a rose or a lily.

When you feel ready, create something even more detailed. It is easiest to transition into this by visualizing or imagining your living room, or another place you spend a lot of time and know well.

And finally, shift into creating new imagery. If you feel comfortable with your ability to visualize, you can begin to see yourself having achieved what you desire. See it, sense it, feel it as though you are living it. Really FEEL the positive emotion.

*See reference section for information about brainwave states. (In full book.

Practice. Practice. Practice.

We use our imagination every day. More often than not, we are imagining things we do not want. Worrying is a perfect example of this.

It is never a matter of not being able to visualize. It is a matter of practicing and become self-disciplined enough to strategically visualize what we want. And to limit the amount of negativity we inadvertently visualize.

One practice I’ve found particularly helpful is to catch myself if I am worrying or thinking about what I don’t want, and intentionally override it with a positive visualization of what I do want. This simple activity can be done through your intention, and does not require that you go into a meditative state or even stop what you are doing. The key is to catch yourself if you go into negative thought forms and intentionally create positive thought forms instead (visualize what you desire, want, or prefer).

The more you practice visualization, the easier it becomes.

Important Points

There are a couple of important points I’d like to make about visualization as a tool to help you achieve your goals. First and foremost, it should always feel good. If, as you are doing your visualization exercise, you feel negative emotion, either stop and work on shifting your mindset (you may be in a state of resistance); or ask yourself whether what you are attempting to create in your life is what you truly desire, it could be that you’re going in the wrong direction.

When visualizing what you want to create, see and feel yourself having achieved the desired result. We have a tendency to want to know “how” things are going to happen. But, that is not really our job. Regardless of your spiritually based beliefs, I’m sure you will agree that things have a way of unfolding, often, much differently than we had anticipated. It is my belief and experience that, the Universe (God, Spirit, Source, insert your title) is orchestrating the details. Our job is to clearly define what we want (ideally by using our emotions as a guidance system) and take inspired action.

As you visualize what you want to create/experience, see and feel yourself beyond the actions and/or circumstances that got you there. Jump right into the being, doing or having of what you want. This will keep your subconscious mind from going into doubt and overwhelm over how this will come to pass.

Finally, at the conclusion of your visualization, release any attachment to the outcome. If you have strong faith, this may be easier for you. If you find yourself struggling to let go, you are blocking the manifestation with doubt.

We don’t know how things will unfold, nor do we know when they will unfold. However, we can and often do know that they WILL unfold by the way we feel. Practice your visualization and enjoy the process.

Get the Paperback Version Here